What the Heck is Whop?

What the heck is Whop?

Is it just a lyric in a Cardi B song? A course hosting platform? A payment processor? What is it?

I’ve come to realize many people don’t truly know what Whop is and what it does, and in this email I intend to clear that up, because it may be a great solution for you

Whop is the all in one platform to run your business through

1. Payments

This is where it starts, payments is the life of any business, you NEED to be able to take in payments in as many ways as possible from as many places as possible

In the same way, you need to be able to pay out to as many places as possible in as many ways as possible

Whop provides this at the best rates possible with the highest card authorization rates out there, we recently became multi PSP which means we can route transactions through multiple processors

we also have exclusivity with a buy now pay later provider called Splitit, that works internationally and goes off of available credit rather than doing a FICO credit score check, as well as we also offer Klarna, Afterpay, Sezzle, and Zip pay

This is the first layer of Whop

2. Vertical Expansion

We believe if you just sell info or coaching or an agency service, you can make that experience better

What’s cooler? Just selling a course on sports betting or owning your own sportsbook on Whop where you earn a % of the fees?

The ladder right, this is possible through Whop’s app store and the ability to create custom Whop apps, you can build apps to make your users experience better and increase retention and LTV

Maybe you’re an agency owner, we built support chats for better communication with your customers and we built a contracts app natively inside Whop’s app store so the moment a contract is signed in Whop, it’ll automatically fire off the invoice

Whop apps are a huge unlock that are still early but people are crushing with!

3. Distribution

Whop has a discover page that gets 12m visitors per month and now you can run ads to search terms!

This is a MASSIVE arbitrage opportunity as this literally just released, imagine you’re the first person to run ads to a search term on Whop…..

This discover and ads algorithm is only going to get better

so essentially to recap what Whop is and what we provide:

• the best payment processing fees, with more BNPL options, higher card authorization rates, and the most pay in and pay out options (constantly adding more)

• Better user / client experience with Whop apps to increase retention and life time value

• distribution — get traffic from our discover page and arbitrage our early ads opportunity

if this sounds interesting at all to you — and you have a business doing over $50,000/mo book a call with me here

all the best,

Alex