A Tactical Guide To Start a SaaS

In this email I’m going to attempt to simplify starting a software company as much as I can

so let’s divide starting a software company into four steps

1) You need an idea (duh)

2) You need to build said idea (duh)

3) You need to acquire paying customers

4) You need to retain those customers

and that is the most simplified way I can look at it, now let’s break down each step one by one

Getting an Idea:

I’m not going to be a broken record and say go on acquire again

here’s the idea’s we’re looking for, once again, in the most simplified way

look for ideas that make business’s more money

it is super easy to build sales arguments around ideas like this that make them easier to grow

all my companies have been like this: Closify was to hire good sales reps, good sales reps make businesses more money, Trackify gamified sales team’s metrics with leaderboards and competitions, gamified sales teams make more money, fastoutreach used AI personalized first lines to increase cold email reply rate = more money, Zappx helps business owners connect with more prospects per day when cold calling = more money

business owners ALWAYS want to make more money, if your software does that with a good sales argument, it’s an easy sell.

Build Your Idea

you have a few options here:

• learn how to build on bubble (airdev has free course)

• learn how to build on other no code tech stacks (glide, softr, flutter)

• pay a no code developer 3-5k

• partner for equity with a developer (no code or code)

for what makes the most sense, really depends on what situation you’re in

for me - I know I’m good at marketing, so rather than spending 6-8 weeks learning bubble, I just pay my development team

if you’re strapped on cash however, it’ll make more sense for you to learn bubble or another easier tech stack, when I started Closify I built the MVP myself on stacker, airtable, memberstack, and zapier because I didn’t have the money to pay a bubble dev

if you’re going to partner with someone for equity, they’ll have to believe in your marketing abilities for them to take on the risk of receiving no payment upfront

I recommend you to get your MVP up as quickly and affordably as possible - speed is crucial in this game and that’s why no code is so awesome

Acquire Paying Users

the fastest and most affordable ways to acquire users is cold email, cold calling, and content

start off with sending 10,000 cold emails per month and calling all replies - while you’re doing this post content online for free on as many platforms as you can handle

linkedin is a gold mine for B2B businesses, and their new “reels” tab for vertical videos is completely untapped for B2B founders

useful youtube videos also rip for B2B - you don’t need to go viral on youtube, I know people that have less than 1k subs and average less than 500 views per video that make a ton of money from youtube for their business

content batch - dedicate one day per week to scripting / writing all of your content for the week and then record it all

you’ll get better and faster at this over time

do this consistently for 90 days and you’ll be getting customers predictably

Retain Paying Users

now that you’re getting customers - it’s imperative that you get their feedback on your product

hire a customer success manager for $500/mo and have them do checkpoints with users and ask for feedback

also have a churn survey for when people cancel - figure out why and begin to update the product to improve it and make it stickier

as long as your churn is going down month over month and your customer life time value is going up month over month - you’re on the right path and keep refining

the higher your CLTV the more you can spend to acquire a customer later on which is very important when you’re getting ready to scale

recap:

so this is the most simplified way I can explain building a SaaS in a sub 1000 word email

but this upcoming Sunday I’ll be hosting a live 90 minute class on exactly how to do this without holding a thing back and utilizing live case studies from my newest software company

and I’d love to have you there, it’ll be educational, fun, and we’ll have an open QnA at the end

You can secure your seat below

«click here to register»

best,

alex