My Business Philosophy

Over the last 5 years, I’ve gotten to continuously reform my philosophy and my frameworks for how I go about building companies

from the people I bring onboard to help me

to the way I go about selecting ideas to pursue

to how I market them, etc.

there’s one that I’d say that’s most important though, that if you listen to really anyone that’s done well in business, in any niche, they will likely tell you this

you want to take the most predictable route to success

you may be like “wow bozo great observation”

but here’s what it means - beginners in business tend to want to try to build some new business, something that’s never been done before, some “big idea”

and I don’t know if it stems from seeing the great innovators of our time, like Elon Musk and Steve Jobs

or from watching shows like Shark Tank where a lot of the ideas are new inventions

because I remember watching Shark Tank growing up, and always trying to think of some “new invention” I could do

but guess what? I’m not Elon Musk or Steve Jobs

I’m not a genius IQ, and I don’t want to work 18 hours per day and sleep in my office because I’m so obsessed with getting us to mars

I want to build a business that makes good money, gives me freedom, and is sellable

the most PREDICTABLE way to achieve this, is to find a business that provides this for someone else, it’s making good money, it’s validated, seeing the marketing that’s working for them, and not COPYING everything, but taking inspiration and doing something different

this is what people will tell you to do regardless of the niche

drop shipping? find a product that’s already selling

copywriting? find good copy and tweak it to make it your own

software / apps? find one’s doing well and make different variation

SMMA? find a hot in demand service and begin offering it

no one tells you, go find a totally new product that no one has ever sold and go pioneer it

because the odds of you succeeding then are LOW

but if you pick an app or software, that there’s plenty of competiton making money with it, and you see the videos they have creators making and they go viral, and you see the ads they run, and you build a similar product with an edge, and you market in a similar way

the odds of you FAILING are low

if you built a clone of CalAI today, and you got fitness influencers to post about it, you WOULD make money

you wouldn’t do $1m/mo like calai, but you would make money

now the thing is - “how do I get the app built” and look these AI tools can’t fully build mobile apps, yet.

But what they can build, is the B2C web app version of it, launch as a web app, make some money, then pay some devs to turn it into a mobile app

these are my business philosophies:

• take the most predictable path to success

• get to market quickly and affordably

• different is better than better (don’t argue why your product is better, show why it’s different)

• marketing > product (the best marketer always wins)

and so far following these has done well for me, and I’ve condensed these frameworks into a playbook that I call the SaaS Fast Track

it’s like me downloading the info in my brain into yours, and making you take the most predictable path to winning in software

I show you exactly how I’ve built Payd up to this point, and how we’re engineering an insane launch

if you want a seat at the table to watch this unfold

«click here and book a call»

Happy Sunday

Alex