so you’ve built your Minimum Viable Product (MVP) and now you need to start getting customers

here’s how you do it (with examples):

Content Marketing

content marketing has become more powerful each year due to short form content and the possibility to go viral

I sat down with James the founder of teach.io (a competitor to teachable/kajabi/skool, a place for creators to host their online courses, community and more all in one place.

He told me he’s spending a lot of his marketing budget on organic content: youtube videos, twitter ghostwriter, and having his team hash up the youtube videos into short form content, and taking screenshots of the tweets to post on instagram.

He’s also taking a unique angle, instead of trying to target people who already sell a course (most are loyal to their current platform) he’s targeting business owners that are experts in their field that don’t have a course, convincing them to start one and host it on teach

a pretty smart customer acquisition channel in my opinion

Facebook Groups

This is in my opinion the easiest strategy off the bat - join Facebook groups where your ideal client profile hangs out.

my buddy Tim built tryglance.io/gl-demo which is a software that makes managing remote teams or virtual assistants way easier (much needed) and he’s targeting agency owners to start

so he’s joining groups of agency owners and making posts like “I found a software that allows you to see what your remote team is working on in real time, comment “glance” if you want access”

then he’s closing those people in Facebook messenger DM’s

Cold Email / Linkedin Outbound

Both of these are stellar for B2B, they’re affordable and scalable too

for cold email, buy 5-8 subdomains and warm them up in instantly(dot)ai

then buy leads or people to cold email from either: apollo(dot)io builtwith(dot)com or uplead(dot)com

write your cold email script + follow ups (keep it short n simple) load it all into instantly and then once the domains are warm start sending 10 emails a day per domain and slowly ramp up

for linkedin, use expandi(dot)io upload a sales navigator search of a list of your ideal clients, then run a connector and a messenger campaign and again, keep it simple

both combined don’t cost more than a couple hundred bucks per month

that’s it! those are the easiest ways to get your first customers to your software product

if you have a software idea that you want my team to build (and you have a 10k+ budget) you can book a call here

God Bless,

Alex