I'm Going Back to College

I’ve re-enrolled myself in college to start in the fall at THE Ohio State University

After dropping out in 2021, I decided it’s time to further my education and business expertise to best help me grow Payd to it’s maximum potential

In a world where AI is innovating so rapidly and the tech and marketing landscape today is literally different than it was last month with OpenAI’s new releases

I figured it’d be a really good idea to go learn from professors that don’t have their finger on the pulse for this stuff and likely haven’t adjusted their curriculum in years…

April fools… if you didn’t get it already

the marketing landscape is changing so quickly it’d be impossible for a college professor to keep up and teach me

you learn by DOING, here’s my thoughts on the state of marketing and what I’m doing for Payd

1) Create cultural movements

Payd could be marketed as “a marketplace that connects creators to brands”

or it could be marketed as “the app that helps everyday people make a full time income online and combat rising living expenses”

marketing it to people to get their financial freedom back and to stop depending on jobs and governments that don’t care about them

to create a movement, to encourage people to share their earnings on Payd, to share Payd with their friends and family to empower them

2) Integrate With Every Day Life

if you want to reach the masses you need to know where to reach them and how to keep them engaged

a dummy markerter would only market to people that are already content creators, completely ignoring the other category of people that aren’t aware yet of the opportunity

how we’re breaking into this: getting everyday people to make videos about Payd that are naturally integrated

college girls making videos like “get ready with me while I talk to you about how I became a part time content creator while in college”

once you get them, we’re turning Payd into a locket on their phone so they can track their income goals and easily and often see it

3) Use ChatGPT

literally ask ChatGPT, if you were the CEO of my company, how would you market it with {insert budget} you may be surprised by it’s answer

I’ve been doing a combination of these things, and we hit a 6 figure run rate in 2 months and we’re growing at 100+ signups per day

all bootstrapped, just by myself, performance based creators and my dev team

college degree would be lucky to get me an 80k salary after applying to hundreds of jobs (job market is cooked rn)

anyways - if you want to make money posting videos for brands or have a brand and want to hire creators

click here 

Best,

Alex