{Guide} 20 New Clients per Month

In 2022 I booked 200+ demos per month utilizing an omni channel outbound strategy

in 2023 I am able to book 200+ demos per month utilizing content marketing

in 2024 I am using content + outbound in tandem for even BETTER results

here's my strategy for you to copy and print money this year

1) Identify ideal client profile get SUPER clear on who you're talking to, what their pain points are, and what messaging will resonate I'm building zappx

right now, so I googled the G2 reviews of competitors to see what people care about in dialers, and what people hate

2) outbound strategy outbound is all about VOLUME we will be utilizing cold email, linkedin outbound, and cold calling in tandem we will go over how to set this up in depth and all tech stacks

3) Content Strategy content batching is super important X thread -> IG Carasoul & also linkedin post Short form -> all platforms 1 YT video a week, we will get into strategy later

4) Cold Email Set up buy 20 domains from porkbun and create 2-3 inboxes per domain warm them up inside of smartlead buy leads from listkit (triple verified) I paid the listkit team to do this for me

(if you’re interested in paying for a cold email set up book a call here)

5) Cold Email Script Here's roughly what we're running "Hey {name} I'll cut straight to it - I built a {describe product} that {insert value prop} mind if I send a video on how it works? have 15 minutes for a demo this week?" testing a few dif CTA's

6) Adding in cold calling cold email by itself... we booked 3 demos from 1,000 emails added in cold calling people once they replied and that number doubled we're doing this with Zappx and working on a smartlead integration now to make it even more seamless

7) Cold Calling continued We're calling both people that have opened our emails and also people that reply using the script that dylan rich gave me

gave me "Hey, this is (name) from (company), we haven’t spoken before, I’m calling you out of the blue, but it'll take me 30 seconds to tell you why I called and then you can tell me if you even want to keep talking after that, does that sound fair?"

8) Linkedin I also upload the list from listkit into expandi and run two campaigns

1) connector

2) messenger

I leave the connection message blank, once they accept I say this. "Hey {name} I shot you an email and a call, I own a power dialer that helps businesses like yours make 50% more dials per day guaranteed, do you have 15 min this week for me to show you how you could be making more dials?"

9) Recapping Outbound doing these 3 together and managing it all in your CRM (I use hubspot) works well it's all about volume, I'm currently ramping up to 5,000 emails per day, and then 10,000 and so on so fourth but this will work infinitely better once we now layer content in

10) Content Funnel Top of funnel content: viral topics, name drop people or companies, slight controversy, the goal is awareness Middle of Funnel: demonstrate you're an authority, how to videos, breakdowns, flex your knowledge and expertise Bottom of Funnel: call to actions, to a lead magnet, a demo, case study, etc

11) Importance of Content when you cold reach out to people, they look up you or your company to quote cold emaol wiz again, if you're a nobody on the internet, they're much less likely to reply versus if you have a following, tons of content, client interviews, podcasts, press, etc etc

12) Importance of Content and Outbound Together outbound is affordable and LINEAR and PREDICTABLE Once you know your numbers, you can scale very predictably if 1,000 emails = 1 client, it's likely that 2,000 emails = 2 clients content on the other hand is exponential not linear, it's not predictable, but one viral video can change your business

if you want help with this entire process book a demo for Zappx, I will be helping all of our customers with this book a demo below

book a demo here

best,

alex