How to Get Paying Customers

without spending thousands on ads

Author

alex heiden
July 17, 2024

this email is if you own a B2B business - for some reason people think the hardest part of business is customer acquisition

luckily for you - I cracked the customer acquisition code long ago and it’s really the easiest part of business

I mean.. here’s my sales team’s calendar at Closify

we’d book 200+ sales calls per month and close 15-20 new business owners as customers per month

I did this by building a commission only sales team - but the role of the SDR (sales development representative) has shifted

formerly, they mainly just pounded cold lists (cold calling and email)

but what I had my SDR’s do was repost my twitter threads on their linkedin profile, drive traffic to sales assets (lead magnets, case studies, etc) and then call people that express interest

so they’d call people who:

  • replied to a cold email

  • visited our website

  • opted into a sales asset

on top of everything else they normally would do, like manage cold email inboxes, run automated linkedin campaigns, and do some straight up cold calls as well

but when you focus your SDR’s time and energy on people that show some level of intent - your campaigns perform much much better

this is the thesis we’ve built Zappx around - we integrate with smartlead (our preferred cold email sending platform) so when someone replies to a cold email - that contact gets added to a list inside Zappx and Zappx will notify your SDR to call them

this alone will book you 25-50% more demos from your cold emails and this is just one of the features we’re building to help our customers thrive in this changing outbound landscape

we also have:

  • parallel dialing (dial up to 5 prospects at once)

  • AI call transcription with lead scoring (help you prioritize warmest leads)

  • SMS capabilities

and we’re working on much, much more and now we offer a completely FREE week trial

if you’re a business owner and want to try us out

best,

Alex