- No Code Alex
- Posts
- Every Decade THIS Happens
about every decade we see a new crazy opportunity arrive that changes the landscape of the world we know
in the early’s 2000’s we had the dotcom bubble explode
then we had the iphone released and mobile apps exploded
and the next big opportunity is right in front of our eyes
and while no one has a crystal ball, it’s always in hindsight that these plays are super obvious
I like to think I am good at identifying market shifts, and this is because I’m a very observant and reflective person
when I look around me - I see WAY less people prioritizing services, 5 years ago everyone wanted to sell services
not many people were doing it (online) you can charge thousands of dollars a month, 2018-2021 was like peak “sell services online” era
competition was low, covid forced businesses to move advertising online, it was a perfect storm for that
but I noticed this was dying in 2021 - I was running a sales agency in January of 2021 and I just knew deep down this wasn’t the long term play…
which is why I turned the business into a hiring platform and started Closify
think of it like this: sales agency’s and recruiters have been prevalent for decades
but they charge SO much money and take forever, I mean traditional recruiters take like 10-25% of a persons salary that they place…
traditional sales recruiters charge $5k+ to place ONE sales rep and they take forever
so does it not seem blatantly obvious, that if you could utilize software and AI to greatly reduce the cost and time to hire… that it’d be a smash hit?
and that’s exactly what Closify did (minus the AI then but building that now to help match companies with sales people)
of course it’s blatantly obvious… and do you know how many industries and services this applies to?
why are business owners going to work with an over priced copywriter, that takes a long time to deliver, when they can train an AI model off of existing copy from the best copywriters out there?
why are business owners going to pay a facebook ads creative agency, when AI can create awesome creatives now and use AI to optimize ads
why are business owners going to hire people to make UGC when AI can do it faster for less?
seriously this applies to so many industries, but this shouldn’t scare you, it should excite you
entrepreneurship is all about identifying problems and solving them
there are way too many industries where current solutions are too expensive and too slow
rather than competing and being another slow and expensive service provider
build the software and infrastructure to make it faster and more affordable
and often times you don’t even need to build the tech, it already exists, you just need to package it up into your own business
what services does Iman sell now? ZERO
he sells 3 things: info products, software, and has ecom brands
Alex Becker: software
Hormozi: biggest investment EVER into skool
Sam Ovens: stopped selling info and services to go all in on Skool
like I said, I’m observant, do you seriously think it’s a coincidence that multiple of the smartest entrepreneurs stopped selling services and focus on software?
you need to be building in the software and AI space, you’re still early right now
no code is democratizing software where you can literally test an idea per month until you find your winner
do not wait until you have to look back and this was obvious in hindsight
you can go on google trends and see “no code software” has blown up the last 5 years
do not miss out on this opportunity - you’ll be mad you did
go crush it
alex