Copy Iman Gadzhi's Journey

every major entrepreneur really has followed the same path going from no one to someone

and after reverse engineering it, I realized even I followed the same path that people like Iman, Hormozi, Alex Becker, Sam Ovens, all followed

when we started off (or at least me) we had no money, no connections, no audience, and really no skills

so when you’re starting from zero, truthfully, your only option is to learn an in demand skill, and sell that skill for money

for me - this was sales, and I began to close deals online for other people, this is what put the first $10,000 in my bank account

but as a freelancer, your income caps out very quickly, and this is when people ascend into running an agency, which I did, with my sales agency where I was able to buy back my time and scale this to $8-$12k per month (revenue)

now agencies are pretty scalable, but they suck to run at scale, you have to continuously hire new contractors, then hire managers to manage the contractors, build onboarding and offboarding systems

you basically build yourself into the exact thing you were most likely trying to escape (a job you don’t like)

constant fires to put out, annoying clients, I truthfully don’t know anyone that runs an agency at scale that enjoys it, they do it because it makes them money

this is when people take the cash, skills, network, and audience they’ve built up during running an agency to go into one of 3 industries

1. consulting

2. ecom (physical product brand)

3. SaaS

Consulting is popular because it’s high profit margin, very scalable (selling digital products is infinitely scalable) but you still can get trapped in golden handcuffs as it’s not a business you can really ever sell

In the book “Built to Sell” it talks about how you should always build a business that CAN sell even if you have no intention to, because it’s better to have the option than to not

Ecom is cool because it’s fun, truthfully I’m having a blast building my pickleball brand right now, BUT it takes quite some capital upfront, finding good suppliers is hard, the supply chain issues are tough, like we have no idea how much inventory to order

there’s a LOT of moving parts, it’s much harder than it seems, although they can be sold for like 2-4x annual profit

not a bad model, but in my opinion, much harder to make work than SaaS

Software is where in my (biased) but also not biased opinion the most money is

Alex Becker made over $110M in 4 years with his software, I don’t know where else you can really do that

it’s infinitely scalable, you can build it with an extremely lean team, and it’s also very fun seeing your product develop over time

the profit margins are higher than ecom, and you can actually run this as a lifestyle business too if you did choose

so you could say there’s three phases every entrepreneur follows

1. freelance

2. agency

3. consulting / ecom / SaaS

and basically, you’ll notice in phase 3, there’s no time attached to fulfillment, making those the most scalable models

so if you’re a phase 2 entrepreneur ready to graduate into 3, or you’re in phase 3 but would like some help scaling

click here and I got somethin for ya

best,

alex