How I took Payd 0 to 6 Figures ARR in 60 Days:

Happy Monday people it’s my favorite day of the week and I’m writing to you heavily caffeinated and thought let me drop some knowledge on your head this morning

it has taken me only two months to bring Payd to a 6 figure run rate (proof below) and I know everyone is going to be like “easy for you, you have a big brand blah blah”

WRONG! First, let’s talk about how we make money, we take 15% of creators earnings + we’re charging businesses $500/m to use us

we’re currently sitting at 15 closed clients (we could close more we have 400 signed up but not enough creators yet) with 8 of them paying $500/m for $4,000 MRR and then we have over $30,000 in creator budgets deposited (we also process through stripe, fanbasis, and paypal, and we have money sitting in paypal too)

$30,000 × 15% = $4,500 which puts us at $8,500 which puts us just over $100k a year run rate

now let’s address the “it’s because you have a lot of followers”

as you can see here, 47% of downloads are from SHARES meaning the viral flywheel we built in is working

40% is from people searching it

and only 9.4% is from web referrer, which is me sending the traffic there

I’ve also been utilizing some ads recently, but this proves that ANYONE can do this if you have the playbook, so let’s dive in shall we

Your Idea:

I sound like a broken record here but…. BUILD SOMETHING ALREADY MAKING MONEY

do not go for the next amazon, google, tesla, literally build a variation of something making a lot of money, draw inspiration, do not blatantly steal

you can use chatgpt to help you come up with viral ideas and build a marketing strategy, legit this has never been easier

if someone is making money with it, you can too

Design:

once you find your idea and your competitors, use mobbin to find all the screens of that app to draw inspiration

notice their onboarding flow, your onboarding needs to be smooth, if you’re selling a subscription, you need to make it like a sales call

you also want to invite them to share it and give them a reason too

the last step of Payd onboarding is giving them their invite link and telling them they get 5% of the earnings of every creator that joins with their link

study top apps onboarding flows and learn to craft yours in a similar manner

(you can design in tools like lovable etc or use 99designs)

Development:

two options:

1) vibe code it with ai, the only risk you run with that is possible security issues and pulling your focus away from marketing (which is more important imo)

2) Hire a team: if you have the $5-$10k budget this is the better route imo

if you need a killer team, or just want my help building an app, book a call here

Marketing:

this is where the secret sauce actually is:

day 1-30:

test tons of different content angles by yourself and with a few micro creators

• memes

• talking head

• green screen videos

• slideshows

• text over screen

take your best performing organic tik toks, get the spark code from the creator, and throw $20/day in ad spend behind it with open targeting

then you get insane results like this, and then run google search ads to some key searches that have high search volume

then you get insane, intent driven results like this

scale up your creator team and UGC efforts, and rinse and repeat at scale, there’s little to no risk because we’re paying creators on a performance basis through our own platform

refine your creator brief overtime with best performing hooks and videos and increase your % of videos that go viral over time

and 60 days later you hit 6 figures ARR, and now we’re blitzing our way to 7 figures, anyways I hope this helps and shows you that this is possible even without a huge brand and without spending too much money

I’ve spent maybe $1,500 on creators so far and $200 total on ads, so basically anyone can do this

if you want to build an app with me and my team, book a call here

Happy Monday,

Alex